Jourdan BielerMarketing & DesignContact

Campaign · Kempa Collection

Summer Incentive Program

Add-on packages across Villa, Kai and Caribe

Summer Incentive Program — Campaign
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Paid social
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Summer Incentive Program — Results
9 of 9 · Results
Client
Kempa Collection
Medium
Campaign
Scope
Add-on packages across Villa, Kai and Caribe

The problem

Slower summer months needed filling across Kempa Villa and the Cayman properties, without cutting the nightly rate to do it.

What I did

Two concurrent add-on packages ran June 22 to October 31: the Kempa Villa Poolside Summer Experience (bartender service, $150 beverage credit, artisan ice cart, s’mores board) and the Cayman Islands Sunset Experience (private sunset charter, charcuterie board, two bottles of Moët). Value was added to the stay rather than taken off the rate.

Results

  • $53,602 booking revenue
  • $5,260 campaign spend, including a 25% share of the JustLuxe media buy
  • $48,342 net revenue gain
  • 1,019% ROI/ROAS
  • 4 Kempa Villa · 2 Kempa Kai bookings · 34 inquiries
  • 34K website visitors

Get in touch

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on the record.

Start a conversationjourdan.bieler@gmail.com