Website · Kempa Collection
Kempa Collection
Villa portfolio site, US and Caribbean
- Client
- Kempa Collection
- Medium
- Website
- Scope
- Villa portfolio site, US and Caribbean
The problem
Website serves as primary source for information about Kempa Collection properties. Customers need detailed information to complete their customer journey. Site needs to be optimized to capture the customer at the correct point and convert. The journey: broad search → OTA → detailed exploration → opportunity to convert direct.
What I did
6 month direct portal build, paired with customer journey optimization, data driven based on tools such as GA4, Microsoft Clarity, Conversion Rate Optimization & more.
Results
30%+ of OTA bookings shifted direct within 6 months of direct booking portal.