Email · Kempa Collection
Spotlight on Puerto Vallarta
Destination feature send
- Client
- Kempa Collection
- Medium
- Scope
- Destination feature send
The problem
Need more awareness for Puerto Vallarta properties.
What I did
An email campaign to raise awareness of Puerto Vallarta properties. Lead with dreamy and nostalgic romantic elements of the destination, by tying the love story of Elizabeth Taylor and Richard Burton into the overall charm of the locale.
Results
31.7% open rate, 28% click rate, 2 directly attributable bookings worth $23,599.